Privacy Policy

We may collect and process the following categories of personal information:

Information you provide directly:

• Name, surname, and contact details (email address, phone number)
• Physical and delivery address
• Account credentials (email and password)
• Payment information (processed securely via third-party payment providers)
• Communications with our support team

Information collected automatically:

• Device information (browser type, operating system, device type)
• IP address and approximate geographic location
• Browsing behaviour (pages visited, products viewed, time spent)
• Referring website or search terms
• Cookie and tracking technology data

We use your personal information for the following purposes:

• Order fulfilment: Processing, shipping, and delivering your purchases
• Account management: Creating and maintaining your user account
• Customer support: Responding to enquiries, complaints, and return requests
• Marketing: Sending deal alerts, newsletters, and promotional content (with your consent)
• Personalisation: Tailoring product recommendations and website content to your preferences
• Analytics: Understanding site usage to improve our platform and user experience
• Legal compliance: Meeting our obligations under South African law
• Fraud prevention: Detecting and preventing fraudulent transactions

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device when you visit our website.

Types of cookies we use:

• Essential cookies: Required for the website to function (e.g., shopping cart, authentication)
• Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics)
• Marketing cookies: Used to deliver relevant advertisements and track campaign performance
• Preference cookies: Remember your settings and preferences

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

We may share your personal information with the following categories of third parties, only to the extent necessary:

• Payment processors: To securely process your transactions (e.g., PayFast, Peach Payments)
• Delivery partners: To ship your orders (e.g., The Courier Guy, Dawn Wing)
• Marketing platforms: To send communications you have opted into (e.g., email service providers)
• Analytics providers: To analyse website usage (e.g., Google Analytics)
• Legal authorities: When required by law or to protect our legal rights

We do not sell your personal information to third parties. All third-party service providers are contractually obligated to protect your information in accordance with POPIA.

We implement appropriate technical and organisational measures to protect your personal information, including:

• SSL/TLS encryption for all data transmitted between your device and our servers
• PCI-DSS compliant payment processing (we never store full card details)
• Regular security audits and vulnerability assessments
• Access controls limiting who can view personal information
• Secure data backups and disaster recovery procedures

While we take every reasonable step to protect your information, no system is completely secure. We encourage you to use a strong, unique password for your account.

Under the Protection of Personal Information Act (POPIA), you have the following rights regarding your personal information:

• Right to access: Request confirmation of what personal information we hold about you
• Right to correction: Request that we correct or update inaccurate information
• Right to deletion: Request that we delete your personal information (subject to legal retention requirements)
• Right to object: Object to the processing of your information for direct marketing purposes
• Right to data portability: Request a copy of your data in a commonly used format
• Right to withdraw consent: Withdraw previously given consent at any time
• Right to lodge a complaint: File a complaint with the Information Regulator of South Africa

To exercise any of these rights, please contact our Information Officer at the details provided below.

We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required by law. Specifically:

• Account information is retained for as long as your account is active
• Transaction records are retained for 5 years (as required by SARS)
• Marketing preferences are retained until you unsubscribe
• Analytics data is anonymised after 26 months

When your information is no longer needed, we will securely delete or anonymise it.

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us: